From marketing and sales, to daily operations and SOPs (standard operating procedures), leveraging video can help businesses be more productive, efficient and effective.

Video is a great communication channel that allows people to illustrate what they need to, quickly and conveniently. From mobiles to desktops, employees can harness the benefits of video to help achieve business aims and objectives. As technology advances, businesses that capitalise on such opportunities are going to be perfectly positioned to reap the benefits.

When looking to develop the use of video, reliable IT and telecoms can’t be ignored. Slow internet or unreliable connections, means businesses often fail to fully capitalise on all the benefits of using video. Conference calls that drop due to internet that isn’t built for such activities, can have widespread implications for businesses. Or having sales teams out on the road trying to do video calls on old devices/limited data can be both limiting for the business but also very frustrating for employees. For help understanding what type of connectivity and speeds you’d require for your specific circumstances, please don’t hesitate to get in touch.

So, how can businesses start incorporating video into their daily operations?

Sales and Client Interaction

Video sales pitches and conference calls with clients can often be highly effective ways of building rapport with existing and prospective clients. Being able to see someone’s face, the office, and other members in the team can be a great way to showcase your strengths and true personality as a business. It can also be a great bridge between initial emails/calls and arranging a face-to-face meeting.

Particularly for businesses working with clients around the country/world, video calls can be a more practical way of communicating effectively, without the need to spend time travelling.

Video can also be used to “show” clients and customers a problem/solution instead of simply “telling” them about it. For example, a local car garage/mechanics could leverage this approach, by creating quick videos that show potential issues with the car during a service, to help their customers understand what is going on.

This is very useful for businesses that may be doing technical work and need ways to effectively communicate things in a simple way.

There is plenty of IT equipment and software available, designed to offer professional video conferencing and video calls. These all come with specific features and benefits, but all require good connectivity and high-speed internet for optimum performance. Thinking about back-ups and archiving data is also worth planning, to ensure businesses can run as efficiently as possible. This is where data management and the storage of videos is certainly worth thinking about.


Video allows businesses to share their culture, values, and personality, in a way audio and text simply can’t. As a marketing tool, this makes video a very powerful tool that can catapult businesses into new opportunities.

Explainer videos that summarise a product or business in a quick video can help potential customers fully understand what it is they are getting. Similarly, product demos or even webinars can be very useful marketing tools to help educate and inform prospects before introducing your product or service. These videos can often address common FAQs and help reduce other pain points in the business, such as customer service. But again, beware of slow internet – using a screenshare to provide a demo of services or products, only to find the internet is slow and creating a low-quality video, can really leave a disappointing impression on potential customers.


Using video to help improve operational efficiencies, such as SOPs, can have a huge impact on how businesses can scale and grow.

For new employees entering a business, being able to sit down and watch videos that explain and show what they need to do, can be a simple but effective way to get employees trained up quickly.

Internally, employees can benefit from being able to share quick videos, perhaps screenshares, or even internal video conferences, to help not only improve efficiency, but also enhance company culture. Particularly for businesses with multiple locations, seeing other team members’ faces and engaging via video can be a great way to help employees feel closer to each other.

Similarly, different departments can often get creative in how they use video. For example, customer service reps could send over a video that might explain something in detail, to help solve a customer’s problem instead of just trying to explain it over the phone. Imagine the difference between someone trying to explain how to do something quite complex or advanced, and someone else who sends over a clear step-by-step video showing how to do it. In these instances, video can help businesses deliver a superior service in a cost-efficient way. These videos can be stored and ready to use next time a customer has a similar problem.

Getting Started with Better Telecoms

To get the most out of using video in business, it’s important the best hardware and software is available to your employees. Slow computers, slow internet, or relying on free cloud-based storage is not only risky, but usually very limiting for businesses.

Being in full control of the way you communicate, both internally and externally, is a big factor in how businesses can grow and expand. Even something as simple as watching videos online gets more complicated when a whole office is required to do it and puts a strain on the network by downloading/uploading/live-streaming videos. This is when comprehensive telecoms solutions are usually required. This helps ensure the utmost quality is maintained, so businesses can focus on what they do best, and not worry about slow speeds or low-quality holding them back.

To learn more about how PureComms can help, with tailored telecom solutions designed around your needs, get in touch today. Our friendly team can help guide you in the right direction and ensure you feel confident in what you need from your telecoms.