Rob Vivian (CEO of PureComms) recently spoke to the Financial Times about how the business has changed strategy, adapted and changed in the wake of the Brexit vote.
As a company we did not think we’d be exposed to Brexit because our client base is mainly UK based. However, we soon realised otherwise, as the pound began to plummet against other major currencies and one of our main equipment suppliers responded by raising prices about 25% over the course of the year.
“Not only have we challenged the business model, ways of operation and commercials, we’ve also put on hold certain investment decisions and made changes to procurement decisions. However, we are confidence that this has made the business more resilient going forward and we look forward to the challenge ahead.”
Read the full Financial Times article at: https://lnkd.in/gD3BiHP?lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3B7%2B5IjlS6RfiqCQuJWJ3XJg%3D%3D