The digital landscape is doubling every 2 years and is set to reach 44 trillion gigabytes by 2020. Businesses are now required to think about how they fit into this digital world and ensure they have the systems and knowledge to thrive in a digital centric world.

Big data is a term that is becoming increasingly popular. It relates to the collection, storage, and analysis of extremely large sets of data. This data can be transformed into useful information that businesses can utilise to deliver superior services to their customers. But Big data is just part of a growing trend that is seeing a rapidly increasing amount of connectivity and a digitalised world. The rate at which both the amount of people and businesses doing things online, as well as the rate at which expectations for connectivity are increasing, are putting businesses under pressure.

The role of computers, internet connectivity, hardware, and software for business use, is no longer something that businesses can ignore and devalue. Instead, the role of IT lies at the heart of this future era of both business and personal life. It is IT infrastructure that will allow businesses to reduce costs, drive innovation and efficiency, as well as increasing profitability. Outdated IT infrastructures and inabilities to meet future digital expectations are huge risks for every business in the next decade.

Here at PureComms we are passionate about helping our clients to be prepared for an era led by data, connectivity and technology, thus helping them to ‘future proof’ their businesses as far as is possible.

So how can a business thrive in a world that is built around data and connectivity?

IT Infrastructure

Before businesses can fully adopt ideas of artificial intelligence, machine learning or even hiring robot assistants, the real success of digital evolution lies in mapping out strategic IT infrastructures in your business.

From network design, cabling, and equipment, the attention to building an infrastructure that can handle growing IT demands, will be a defining factor in how businesses can leverage data and an inter-connected world.

To fully embrace the possibilities of a growing digitalised world, businesses need to ensure their connectivity is not only sufficient, but scales with the predictive increase in data usage in coming years. As more things will become connected, businesses need to factor this in when thinking about broadband and fixed lines as well as cloud storage.

In an ever increasingly connected world, the ability for businesses to support its employees and customers wherever they are, is a huge part in the productivity and effective of business operations.

The Internet of Things (hyperlink to previous Blog) is also likely to challenge how we think about IT infrastructure. Telecoms providers will play a vital role in ensuring the systems and data that businesses want to connect to and access, can be done in a fast and reliable way. There is also likely to be a change in what businesses require advanced IT solutions. A lot of “untechnical” industries are now waking up to the potential of big data, connectivity and the advantages of digital technologies. This can mean more complex and comprehensive structures being installed to allow businesses that may not be used to having an IT department, now valuing and prioritising this part of their business.

Growing quicker than the systems in place is a real struggle for many businesses and something that can often limit their ability to deliver the services that they would like to. Success in a digitalised world requires speed and reliability when it comes to internet and connections.


The actual amount of data storage businesses will need is likely to grow at rates much quicker than most anticipate. Back-ups, management, access and interpretation of all this data is something that business owners are likely to require.

The way we interact with the growing amounts of data will be through software and computer programmes. Ensuring your business is fully aware of what it needs from both the hardware and software are key components in delivering smooth use of connectivity and digitalisation.

The way a business collaborates between cloud software and on-premise systems is an example of how businesses require specialist knowledge and support to maximise output and efficiency. The cost of IT related equipment and services as well as how this impact scalability can have huge implications for businesses all over the world. Being able to control and manage this aspect of a business will only increase in importance.


Problems and challenges facing the IT departments and technology orientated team members, are going to increase both in frequency and importance. Having people who understand how to tackle these problems as well as ensure preventative measures are in place for future challenges will allow businesses to grow quicker.

Having access to the right support and technical expertise is crucial, as well as building a team that embraces the digitalisation of workflows, communication and product delivery.

Businesses will require different levels of IT infrastructure and digitalisation depending on their circumstances and sector, but all businesses will require support and access to knowledge. This means hiring well and partnering with businesses who can offer a level of support you require.

PureComms and Telecom Services

If you think your business is in need of some ideas and recommendations regarding connectivity and IT infrastructure, then don’t hesitate to get in touch with our friendly team. We’re passionate about helping our clients see tangible results in their business through investments in telecom services. Whether your business needs better connectivity to deliver its services, or if your equipment and hardware needs upgrading to meet modern demands, we can help guide you in the right direction.

As access to a digitalisation world continues to define how we do business, we want to help your business take advantage of this and leverage solutions that are cost effective and quality.